Created at Purpose
Role: Art Direction & Design

Solid Ground

Brand identity and
overview presentation

What if safe, affordable shelter could be created not one house at a time, but by the thousands? This is the vision of Habitat for Humanity's new Solid Ground global advocacy initiative. Working with affiliates around the world, the campaign addresses issues fundamental to ensuring access to land for housing—including slum reduction, disaster resilience, and women's and tenants' rights.