Created at Purpose
Role: Creative Direction, Art Direction, Design
World Animal Protection
digital campaign and videos
Healthier meals, happier hens—the benefits of cage-free eggs are clear. With this campaign, World Animal Protection hoped to rally public opinion to urge restaurants to make the switch. A series of quirky stop-motion videos and share graphics featured “cel-egg-brities” ranging from teen idol to nerd icons, showing how cage-free truly is the choice for everyone.